What's On Partner catch-up
If you've landed on this page, it's hopefully because you were pointed here by my email.
Thanks again to everyone who made it along to our first Partner catch-up in three years - and I very much plan for it not to be so long before we do it again!
First things first, then - here are the slides from the presentation, and our Top 500 pages for 2022 for those who are interested:
Discussion points
As best as I and my hastily-scribbled notes can remember, these are the things that came up in discussion during the session:
The need for a way for Partners to ask questions, look for resources etc with each other
- Setting up a Partner forum was discussed, but...
- The Reading Art & Heritage Forum on Facebook already exists and was designed to fulfill that community purpose (rather than being a place to promote events) - if you're not already a member, you can sign-up here
Better ways to match people who need venues and venues who need people
- Better use of the Facilities and other practical resources page in the hub (feel free to email me if you have/know of space that's not listed there)
- Some sort of directory of Partners that splits by category (or at least by "someone with a space" / "someone using other peoples' space") to sit within the hub, too?
More Partner events
- Both informal mingling/networking catch-ups and more formal, focussed sessions
- We talked about looking at workshops/seminars on things like SEO, social media best practice and so on - if there's any topic or area you want to attend (or lead on) a session like that, do let me know. In the meantime, there are plenty of insights in the hub including my webinar on digital marketing
Genres - are they right?
- e.g. Community & Networking - does the "catch-all" work for people looking for one area covered by that?
When is the best time to add an event to the site?
- The earlier the better - the longer a page exists, the better chance for Google to index it, and the greater likelihood of people finding it.
Is everyone getting/reading my newsletters?
- About half the people in the room put their hands up as getting them. Not sure if this is a "going into spam/other folders" thing or a bigger issue with simply trying to send bulk emails. I'll be looking into alternatives as best I can!
Is there anything the What's On platform can do to support the struggling grassroots music scene?
- We probably have more gigs than anything else on the site, but it's a fair question that we'll look into
Is there a better way to promote the Partners/venues on the site?
- "Venue of the week" or similar was discussed as an option
Is it time we started sending our own newsletter insteading of piggy-backing on the Reading Arts one?
- Almost certainly! This could definitely help some of the above, too
Talk of some kind of combined volunteering platform or portal
- How can we get more volunteers helping more of us?
- Some orgs have different requirements (safeguarding, training etc) plus GDPR to consider
- Could be a very fulfilling and useful tool if we can make it work right for everyone
Reading Independent Festival Forum
- Looking to get some multi-festival promotional material printed up in the coming weeks
- If anyone is involved in a festival and not part of the forum, now's a good time to link up by joining their Facebook group
If there's anything I've missed that you can remember and I can't, let me know and I'll update this page!
And a few things that came up in emails and conversations after the session:
The potential need for a Partners' area of the site
- Easy login link
- Ways to get in touch with other Partners/easy links for that sort of thing
- Online repository of the newsletters
- Easy access to resources hub
Search/navigation isn't quite there
- Homepage redesign will hopefully solve some of those problems