What's On Partner catch-up

If you've landed on this page, it's hopefully because you were pointed here by my email.

Thanks again to everyone who made it along to our first Partner catch-up in three years - and I very much plan for it not to be so long before we do it again!

First things first, then - here are the slides from the presentation, and our Top 500 pages for 2022 for those who are interested:

Discussion points

As best as I and my hastily-scribbled notes can remember, these are the things that came up in discussion during the session:

The need for a way for Partners to ask questions, look for resources etc with each other

Better ways to match people who need venues and venues who need people

  • Better use of the Facilities and other practical resources page in the hub (feel free to email me if you have/know of space that's not listed there)
  • Some sort of directory of Partners that splits by category (or at least by "someone with a space" / "someone using other peoples' space") to sit within the hub, too?

More Partner events

  • Both informal mingling/networking catch-ups and more formal, focussed sessions
  • We talked about looking at workshops/seminars on things like SEO, social media best practice and so on - if there's any topic or area you want to attend (or lead on) a session like that, do let me know. In the meantime, there are plenty of insights in the hub including my webinar on digital marketing

Genres - are they right?

  • e.g. Community & Networking - does the "catch-all" work for people looking for one area covered by that?

When is the best time to add an event to the site?

  • The earlier the better - the longer a page exists, the better chance for Google to index it, and the greater likelihood of people finding it.

Is everyone getting/reading my newsletters?

  • About half the people in the room put their hands up as getting them. Not sure if this is a "going into spam/other folders" thing or a bigger issue with simply trying to send bulk emails. I'll be looking into alternatives as best I can!

Is there anything the What's On platform can do to support the struggling grassroots music scene?

  • We probably have more gigs than anything else on the site, but it's a fair question that we'll look into

Is there a better way to promote the Partners/venues on the site?

  • "Venue of the week" or similar was discussed as an option

Is it time we started sending our own newsletter insteading of piggy-backing on the Reading Arts one?

  • Almost certainly! This could definitely help some of the above, too

Talk of some kind of combined volunteering platform or portal

  • How can we get more volunteers helping more of us?
  • Some orgs have different requirements (safeguarding, training etc) plus GDPR to consider
  • Could be a very fulfilling and useful tool if we can make it work right for everyone

Reading Independent Festival Forum

  • Looking to get some multi-festival promotional material printed up in the coming weeks
  • If anyone is involved in a festival and not part of the forum, now's a good time to link up by joining their Facebook group

If there's anything I've missed that you can remember and I can't, let me know and I'll update this page!

 

And a few things that came up in emails and conversations after the session:

The potential need for a Partners' area of the site

  • Easy login link
  • Ways to get in touch with other Partners/easy links for that sort of thing
  • Online repository of the newsletters
  • Easy access to resources hub

Search/navigation isn't quite there

  • Homepage redesign will hopefully solve some of those problems